Little-Known Company’s Energy Drink Breakthrough Takes Profitable Advantage of the $73 Billion Functional Beverage Boom

Upstart company’s disruptive new product could take the sector by storm and send its stock soaring

By Jim W. • Contributor Writer

Mon, November 18, 2024 9:00 A.M. CDT · 10 min read

An upstart beverage company has introduced a breakthrough new energy drink that also provides a number of brain-boosting benefits.

It’s a unique new entry in a saturated market that until now has been overwhelmed with me-too products, most of which are little more than water, sugar, caffeine and artificial flavoring.

However, Safety Shot’s (NASDAQ: SHOT) new energy beverage — called “Sure Shot” — is formulated by infusing purified water with a patented formula that combines 20 natural vitamins, antioxidants, minerals, electrolytes and — most importantly — nootropics.

It’s a combination of ingredients that provides a massive burst of long-lasting energy and — thanks to the nootropics — also improves your mood, while dramatically enhancing focus and mental clarity.

Furthermore, unlike the average energy drink — which contain a whopping 13 teaspoons of sugar — Sure Shot is sugar-free.

It’s also literally a shot — four ounces of pure energy that’s convenient for the consumer… and won’t leave them feeling bloated.

It’s Just What the Market Ordered

This unique product perfectly positions Safety Shot to cash in on the boom in functional beverages — beverages that provide benefits that go beyond hydration.

It’s a $73 billion market that’s expected to explode to $125 billion by 2030.

According to the Food Institute this is because of consumers “increasing focus on wellness, endurance and alertness.”

Furthermore, sugar is out and consumers are increasingly demanding diet and zero sugar versions of all their favorite beverages.

In other words, Safety Shot (NASDAQ: SHOT) is giving the market exactly what it’s demanding right now: an energy boost, benefits for the brain and, of course, no sugar.

Clearly, Safety Shot knew what it was doing when it formulated Sure Shot because it’s exactly the product the market ordered.

Following in the Footsteps of a 131,000% Stock Market Winner

In some ways, the company reminds me of Hansen’s Natural. In 2000, Hansen’s was a tiny niche player in the beverage business doing about $80 million in sales.

But then it introduced something entirely new. Instead of a new soda pop or juice with a slightly different flavor, it introduced a beverage called Monster Energy with its iconic claw-like M appearing to tear through the can.

And it quickly took the market by storm, turning Hansen’s — since renamed Monster Beverage — into a multi-billion company, as sales soared from $80 million in 2000 to more than $1.5 billion today…

…and taking its stock — and those who invested in it — on a wild ride that has racked up gains of 131,050% since the year 2000. That’s enough to turn a paltry $1,000 investment into a $1.3 million fortune. 

And it made Monster Energy the best-performing stock of the century by far.

Standing Apart in a Sea of Sameness

Not surprisingly, Monster’s success attracted truckloads of competitors. Most of them offered similar combinations of sugar and caffeine designed to steal market share from Monster.

As a result, few of them really stood out.

That’s why Safety Shot’s (NASDAQ: SHOT) disruptive new breakthrough takes a completely different approach to energizing the human body.

And it’s that approach that could make Sure Shot the next big winning product in the space.

And investors who buy Safety Shot stock now, while it’s still under the radar of most investors, could make some nice profits.

Distribution Deals That Will Put Sure Shot in Stores Across the U.S.

Of course, none of this is possible if consumers can’t find Sure Shot on the shelf at their favorite store. 

As a result, Safety Shot’s team has been hard at work lining up distribution deals with a number of America’s leading distributors.

And Sure Shot will soon be available at more than xx retail locations nationwide, with thousands more to come.

Better yet, retailers love it because it’s a disruptive product that lets them offer something new and different than the dozens of me-too energy beverages that currently line their shelves.

At the end of the day this means consumers will have no trouble finding — and buying — Sure Shot as it soars in popularity.

Social Media Influencers Are Bringing the Message to xx Million Consumers

To reach the #1 market for its energy beverage — consumers from 18 to 38 years old — Safety Shot (NASDAQ: SHOT) is partnering with eight big name social media influencers

That’s because influencers play a surprisingly large role in the shopping decisions made by consumers in that target market.

In fact, the research firm Morning Consult reports that 72% of the members of Generation Z and millennials follow social media influencers.

And more than 50% of those surveyed trust the advice those influencer give about the products and brands they review and recommend.

The influencers Safety Shot is working with are spreading the words about Sure Shot to their combined xx million followers, which could drive higher sales and profits — and a higher stock price.

A Top-Notch Management Team Including the Billionaire Founder of Orangetheory Fitness

Safety Shot (NASDAQ: SHOT) has also put together a top notch management team that includes:

• CEO Jarrett Boon, Chief Executive Officer, one of the original investors in the identity theft protection giant, LifeLock, which he helped grow to $500 million in revenue. The company was subsequently acquired by Symantec for $2.3 billion. He’s also the co-founder and CEO of GBB Drink Lab, which developed Sure Shot.  
• President Jordan Schur is a veteran of more than two decades in the music and film business, and has overseen artists such as Snoop Dogg, Nirvana and Guns and Roses. Schur’s achievements include re-launching Geffen Records and boosting its revenue to more $1 billion.

Schur is so confident about Safety Shot’s (Nasdaq: SHOT) future that he has invested $9.4 million in the company through his family investment group, Core 4 Capital Corp.

• Board Member David Long is the billionaire co-founder of the fitness franchise, Orangetheory. As CEO, he led the company through the franchise’s rapid growth, opening more than 1,300 studios in 23 countries in just 10 years and helping lead the fitness giant to more than $1 billion in revenues.

Profit from the World’s Hottest Beverage Trend

Bottom Line: Safety Shot (NASDAQ: SHOT) has so much going for it, that it could be the perfect recession proof investment for taking profitable advantage of the booming energy beverage market and the soaring demand for sugar free functional beverages.

However, it’s important to get in early, before the mass of investors notice the company… and before the company hits the radar of the big soda companies. 

That’s because many of those companies are on an acquisition binge as they work to keep their sales growing by diversifying into healthier beverages that meet the demands of today’s consumers.

But regardless of whether Safety Shot is acquired or not, rising sales and profits could make it a lucrative opportunity for investors.

Below you’ll find a link that takes you to an in-depth deep dive into the company and why it could soon be a big player in the $73 billion functional beverage market.

If you’d like to investigate the company further, click the link and share it with your broker or financial advisor, so you can make a wise decision about whether investing in Safety Shot (NASDAQ: SHOT) makes sense for you.