Nasdaq Company’s Functional Beverage Breakthrough Could Energize Investors’ Portfolios
Investing expert Jim Woods has uncovered an overlooked sector that has delivered some investors significant profits, even in a “bear market” environment.
By Jim Woods • Editor • Investing Edge
Thursday, April 10, 2025 9:00 A.M. CDT · 10 min read
If you were asked to guess the name of the top performing stock since the year 2000, who would you pick?
Perhaps you’d go with Nvidia — a company that’s handed investors generational fortunes over the last few years.
That’s not a bad guess. After all, Nvidia has grown 117,240% since 2000.
Source: Barchart.com
Apple… the second most profitable company in the world?
Another good guess. And indeed, Apple soared 23,760% between 2000 and 2025.
Source: Barchart.com
What about Amazon? Another excellent choice, as Amazon is up 4,451.9% since 2000.
Source: Barchart.com
Clearly, all three were great investments that could have made a nice pile of money.
The 21st Century’s #1 Stock So Far
However, believe it or not, the stock market’s #1 performer since the year 2000 isn’t Apple, Netflix or Amazon. Nor is it any other big name tech, internet or entertainment company.
Instead, it’s actually a company you might consider a tad boring… at least until you see the profits it has generated for investors.
The best-performing stock of the 21st century thus far isn’t a tech stock… it’s a beverage stock.
No, not Coke, Pepsi or Dr Pepper.
The winner is Monster Energy, which soared from a mere four cents a share in 2000 to $54.88 in March 2025 — an astonishing return of 137,100%.
Monster Energy has soared 131,050% since 2000. Source: Barchart.com
Yes, 137,100%.
That’s enough to turn $1,000 into $1.37 million.
Imagine that… more than a million dollars from a paltry $1,000 investment.
The Right Beverage at the Right Time
Now, Monster was able to pull off this amazing feat because it was in the right place at the right time with the right product. It introduced an innovative beverage to a fast-growing market that wanted the energy boost it gave them.
As a result, Monster’s revenue has exploded from a mere $80 million in 2001 — when the company was still known as Hansen’s Natural — to more than $7 billion in 2024.
No wonder its stock soared. And no wonder the market is now flooded with me-too knock-offs that do little or nothing to distinguish themselves from each other.
Until now.
Today I’m going to introduce you to an early stage company with an energy beverage breakthrough that could be poised to disrupt today’s beverage market in the same way Monster disrupted the market of the early 2000s…
…and thus potentially hand investors windfall profits as it takes the market by storm.
The company — Safety Shot (NASDAQ: SHOT) — has a patented, clinically proven product that’s completely unique in the functional beverage industry.
The company’s world-first breakthrough is a revolutionary “brain boosting” beverage called Sure Shot, and it is the only product I could find that is scientifically proven to address a $2.3 billion problem — a problem that’s likely affected someone you know.
In a moment, I’ll share with you seven surprising reasons why I believe — based on my research and analysis — that Safety Shot (NASDAQ: SHOT) could be a big winner, even if the economy stumbles.
I think you’ll agree with me when I say Reason #3 is absolutely revolutionary … and that’s only one reason why my analysis shows that Safety Shot’s product Sure Shot could be “the next big thing” in the functional beverage market.
That’s because, as you’ll see, Sure Shot offers consumers something substantially different and better than the usual combination of water, sugar, caffeine and trace nutrients thrown together in most energy beverages.
Better yet, there’s a nice moat around the company because many of the ingredients in Sure Shot are patented, so it can’t just be knocked off by some enterprising copycat.
Unique Products Helped Investors Cash In
Frankly, creating something different that nobody’s ever seen before is one of the only ways to stand out in a competitive market such as the beverage sector.
And while most companies just go with the same old, same old offerings — and thus never capture the attention of consumers or investors — when something truly new and different comes along, it can generate nice profits for investors.
Take two recent examples — Celsius Holdings and Vita Coco Company. Both companies have seen their stocks soar recently simply because they introduced new and different beverage products that didn’t follow the same old sugar and caffeine formula.
Celsius positioned itself as a fitness and health drink that increased metabolism and burned calories.
Furthermore, Celsius beverages are sugar-free in a sector where nearly every other beverage is loaded with sugar.
And the stock market loved the company… sending its stock skyrocketing as much as 1,565% since it began rising in popularity during the Covid lockdowns.
Meanwhile, Vita Coco’s uniqueness came from the fact that its products are made from coconut water — which is great for rehydrating after a workout. Coconut water is loaded with electrolytes, as well as antioxidants and other nutrients.
Like Celsius, it took the market by storm and its stock has more than tripled over the last three years, soaring 201%.
An Innovation That Could Mean Good Times Ahead for Safety Shot
And now comes Safety Shot’s innovative new beverage Sure Shot which, as you’ll see in a moment, is a new breakthrough in energy beverages that could have a big edge over the dozens of the me-too products cluttering the shelves of your local grocery store.
In the next few pages, I’ll tell you what makes Sure Shot so unique. And I’ll reveal why I believe — based on my research and analysis — that Safety Shot (NASDAQ: SHOT), the company behind Sure Shot, could turn out to be a big winner for investor portfolios.
However, before I get into that, please allow me to introduce myself.
Introducing Investing Expert Jim Woods
My name is Jim Woods. And I’ve been helping investors make money in the stock market for more than 30 years.
I first honed my investment chops working for the legendary William O’Neil at Investor’s Business Daily. While at IBD, I helped create training courses based on Bill’s highly successful stock picking methodology…
…Courses that helped investors make millions in the stock market.
I also spent time as a financial advisor at Morgan Stanley, the $150 billion investment bank.
And from 2009 to 2014, the independent firm TipRanks ranked me one of the Top 5 financial bloggers in the world, out of more than 9,000 people.
TipRanks calculates that during that period, I earned a success rate of 75%.
I do it by searching high and low for undervalued, disruptive companies on the verge of breaking out for potential windfall profits.
And I love every minute of it because there’s no greater thrill than uncovering a little-known future winner.
In fact, you could say that making money is my afternoon energy drink.
A Track Record Most People Advisors Can’t Touch
In any case, here are just a few examples of some of my profitable stock picks:
- Voyager Digital soared 244%
- NVIDIA soared 223%
- Albemarle more than doubled, with a 104% gain
- Procter & Gamble did almost as well with a return of 99%
- Axon Enterprises returned 89%…
- Cummins shot up 66%…
- Exxon handed us an 86% profit…
- Lowe’s returned 84%…
- And Inmode returned 67%…
As a result of my winning track record, I’m routinely asked to write for various financial publications including MarketWatch, Street Authority, StockInvestor.com, InvestorPlace.com and Main Street Investor.
I’m also the co-author of two books, Billion Dollar Green: Profit from the Eco Revolution and The Wealth Shield: How to Invest and Protect Your Money from Another Stock Market Crash, Financial Crisis or Global Economic Collapse.
Seven Reasons Why Safety Shot (Nasdaq: SHOT) Could Energize Portfolio Profits
And today, I’m bringing you all the reasons why I believe Safety Shot (NASDAQ: SHOT) could be my next big winner.
Let’s get started with…
Reason #1: A Fast Growing $73 Billion Market Loaded With Thirsty Consumers Looking for an Energy Boost
For starters, Sure Shot is taking profitable advantage of the surprisingly large, fast growing market for energy beverages.
You know, I’m old enough to remember one of the first energy drinks sold in the U.S.
Perhaps you remember it too.
It was called Jolt Cola and its slogan was “All the sugar and twice the caffeine.”
Every 12-ounce can contained 10 teaspoons of sugar and 71 milligrams of caffeine — which is actually more than three times as much caffeine as you’ll find in a can of Coke.
Of course, that’s nothing special by modern energy drink standards, but back in 1985 when Jolt first hit the market, 71 milligrams was extraordinary.
And it made Jolt a favorite among night owls, students in the midst of all-night study sessions and athletes like me looking for the energy needed to ramp up our workouts.
While Jolt went bankrupt and disappeared from store shelves long ago, its founders were clearly on to something.
And over the nearly four decades since Jolt first appeared, energy drinks have become a multi-billion dollar business that has made countless investors wealthy.
Demand for energy drinks is expected to grow by a surprising 71% by 2030. Source: grandviewresearch.com
Energy Drinks Get More Popular Every Year
According to Grand View Research, $73 billion worth of energy drinks were sold worldwide in 2023. And that number is expected to grow to $125 billion by 2030.
That’s a whopping 71% growth in just a few short years.
Research by Jennifer Berndt, a marketing manager at multinational food giant Cargill, reveals that this demand is fueled by “on-the-go consumers [whose] fast-paced lives and demanding schedules feed demand for quick energy solutions like energy drinks.”
And they’re especially popular among teenagers and young adults who grew up with them the way you and grew up with soda pop.
Bottom line: Safety Shot (NASDAQ: SHOT) is part of a massive market that’s growing at a rapid pace.
The Boost I Need for a Better Workout
And here’s another cool thing that resonates with me because I’m a former competitive bodybuilder who spends a lot of time in the gym: We fitness enthusiasts love energy drinks because they give us the energy we need for a better workout.
This is something I can attest to personally. Even though I retired from competitive bodybuilding decades ago, I still work out nearly every day.
And ever since I discovered Sure Shot I’ve made it my go-to energy drink whenever I need a quick boost to keep my workout going.
And I’ve got to tell you, it really works. Better yet, it’s quite literally a shot — just four ounces — so I can down the whole thing in just a swallow or two.
But I still get the same level of energy as I get from the 16-oz. cans I’ve been drinking for years. That makes things lot quicker and easier.
Furthermore, I never get the over-caffeinated jitters that many of the other drinks bring.
That’s because, as you’ll see, Sure Shot relies on something other than a massive caffeine injection to provide the energy I’m looking for.
Now, as great as it is to introduce a good product into a growing market, it’s not near enough to make the company successful.
As I mentioned, you also need to offer something unique. The good news is, Safety Shot (NASDAQ: SHOT) has that covered as well.
Reason #2: A “Thinking Man’s” Energy Drink That Stands Apart in a Sea of Sameness
As you’ve probably noticed, the shelves at your local supermarket are packed with me-too energy drinks, all offering pretty much the same product and the same benefits.
And they do little or nothing to distinguish themselves from each other, other than just making bigger and bigger promises about the massive amounts of energy they’ll give you.
Most of them just involve mixing carbonated water with synthetic caffeine, sugar and artificial flavoring.
So when Safety Shot (NASDAQ: SHOT) first popped onto my radar, one of the first things I did was to make sure it actually had something new, different and better.
That’s one of the only ways to stand out and attract attention in a veritable sea of nearly identical energy beverages.
It’s also a great way to drive increased sales and a higher stock price.
Fortunately, Sure Shot stands apart in two important ways, both of them perfectly matching what the market is demanding right now.
An Energy Boost for Bodies and Brains
You see, Sure Shot is crafted by infusing purified water with a patented formula that combines natural vitamins, antioxidants, minerals, electrolytes and — most importantly — nootropics.
So instead of just flooding someone’s body with a large dose of caffeine they get a nutritional combination that brings long-lasting energy without jitters and without the afternoon crash.
Better yet, thanks to those nootropics, Sure Shot also provides what those in the beverage business call “functional benefits” — which is just a fancy way of saying it provides specific health benefits that go beyond hydration.
As you may know, nootropics are natural compounds that are used to give your brain a boost. And Sure Shot is loaded with 29 active ingredients for maximum impact. They include:
- N-acetyl tyrosine, an amino acid that may enhance mental sharpness, increase alertness and improve mood.
- Dandelion extract, which is derived from the leaves, roots and flowers of the dandelion plant, may reduce fatigue and depression and is used for its potent detoxification attributes.
- Panax Ginseng, an herb that grows in Asia and is rich in antioxidants. It could help with memory and improved thinking, and is used to aid in liver health. And, as an adaptogen, it helps your body with stress and anxiety.
- Taurine is an amino acid that can improve mental performance. It’s also known to delay muscle fatigue for improved athletic performance.
Plus more than a dozen additional ingredients that promote increased energy, greater focus, higher levels of alertness, improved mood and more.
This exclusive combination of nutrients aids the body in metabolizing alcohol, replenishes electrolytes and vitamins, supercharges energy, and promotes enhanced mental clarity.
And it’s exactly what today’s consumers are looking for. As the Food Institute puts it, “consumers have shown clear interest in functional beverages.” This is due to their “increasing focus on wellness, endurance and alertness.”
Exclusive Patented Ingredients to Stop Copycats in Their Tracks
Better yet, Safety Shot (NASDAQ: SHOT) doesn’t just buy off-the-shelf ingredients from the local bulk supplement warehouse. Instead it relies on a number of specifically dosed, specifically extracted herbal ingredients in addition to its patented nootropic blend to help you feel better faster.
And get this: Safety Shot (NASDAQ: SHOT) has licensed these nootropics so no one else can use them together in this type of formula.
An Astonishing Benefit That Goes Beyond Increased Energy
I’d be remiss if I didn’t mention an additional benefit that the Sure Shot beverage brings to the table — a benefit that surprised me and will probably surprise you, as well.
You see, Sure Shot’s unique combination of ingredients is also proven to speed recovery after a night on the town by accelerating the reduction of alcohol in the blood.
On top of that it replenishes key electrolytes that are often lost during a night of drinking.
In other words, it minimizes the effects of alcohol which means fewer headaches and feeling far better the next morning.
And clinical research shows that it starts working its magic in as little as 30 minutes — as measured by breathalyzers and blood tests.
It’s just one more reason why young consumers are likely to find Sure Shot irresistible, something which could drive sales even higher and bring good news to Safety Shot (NASDAQ: SHOT) shareholders.
Just Say No to the Sugar That’s Killing America
Another big advantage of Sure Shot is that it delivers all these functional benefits without loading you up with a key ingredient in many energy drinks and the bane of the modern American diet: sugar.
Believe it or not, the average person in the U.S. consumes 57 pounds of added sugar every single year.
No wonder we’re packing on the pounds year after year.
And no wonder 96 million adults suffer from pre-diabetes.
Consumers are Just Saying “No” to Sugar
This explains why more and more people are searching for sugar-free alternatives to their favorite beverages.
And why so many sugar free and diet and zero sugar options have been created
As a result, Sure Shot contains zero sugar and zero carbs. And its flagship product is just 10 calories.
This is quite the sea change considering that the average energy drink contains a whopping 13 teaspoons of sugar, just slightly less than the 15 teaspoons found in a can of soda.
They’re Even Adding Sugar to Water
For example, a single 16 oz can of Monster Energy contains 12.9 teaspoons of sugar. As does two 8.4 oz cans of Red Bull.
Rockstar tops that with 15 teaspoons
I even found a vitamin infused water that contains eight teaspoons of sugar. In a bottle of water!
In any case, as demand rises for sugar-free energy beverages, Sure Shot is well-positioned to provide what the market is looking for: gobs of energy, a multitude of functional benefits and no sugar.
The bottom line is that Safety Shot (NASDAQ: SHOT) has developed an innovative new twist on the energy drink that I expect to take the world by storm. And as I anticipate demand, revenue and profits to soar, I expect its stock to go for a potentially very profitable ride.
Reason #3: The World’s Only Clinically Proven Solution to a $2.3 Billion Problem
You see, Safety Shot (NASDAQ: SHOT) revolutionary new beverage Sure Shot is a patented — and, more importantly, clinically proven — rapid alcohol reducer.
As the company’s web site says, the Sure Shot drink can help you “feel better faster” and transform your mornings after an evening of celebrating with an alcoholic beverage or two.
Its patented formula lowers blood alcohol content by supporting its metabolism … replenishes electrolytes … reduces the absorption of residual alcohol in the gut … and improves a person’s physical and mental feeling of well-being.
It works by speeding up the body’s own processes, and clinical studies using breathalyzers and blood tests have shown it starts working in the body in as little as 30 minutes.
Simply put … it’s the world’s first scientifically proven drink to help people metabolize alcohol faster, so if they accidentally drink too much they won’t be paying the price the next morning — and I’m convinced it’s a game-changer with mass market potential.
According to the latest Gallup data, 62% of U.S. adults 18 and older drink alcohol, with 19% of drinkers saying they sometimes overindulge. Globally, one in three people drink alcohol.
That’s why the market for products aimed at helping people “feel better the morning after” is projected to grow from $2.3 billion in 2023 to over $6 billion by 2030. That’s a meteoric compound annual growth rate (CAGR) of 14.9%.
To give you an idea of the potential here … the closest comparable to Sure Shot is a powdered water enhancer called Liquid I.V.
Sold as a “hydration multiplier” that hydrates up to 2.5 times faster than water, it’s used by some consumers to reduce the effects of alcohol.
Liquid I.V. was acquired by Unilever in 2020 for approximately $500 million, and Unilever recently shared that the brand is nearing $1 billion in net sales.
This goes to show the huge potential of just this one little niche. Add in everything else that Safety Shot (NASDAQ: SHOT) has going for it and it could be a big winner.
Reason #4: Online and Retail Distribution Partnerships Put Safety Shot’s Products in Front of Millions of Consumers
The battle for grocery store shelf space is somewhat similar to a “to-the-death” cage match.
Nobody wants to give up an inch of that valuable space, which makes it harder for new products to break through.
The good news for Safety Shot (NASDAQ: SHOT) and its investors is that thanks to all the advantages of its product, it has been able to forge distribution deals with a number of America’s leading distributors.
Consumers are able to buy Sure Shot in thousands of retail locations across the United States …
… and in Safety Shot’s (NASDAQ: SHOT) conversation with retailers, many are waving slotting fees and letting them skip to the head of the line due to Sure Shot’s unique product offering.
And that was before they released a new, on-the-go powder.
The new “stick pack,” as it’s called, will allow for sales in more locations both online and in stores. It will also create greater convenience for customers, so as to encourage repeat sales.
Stick packs could also be a game changer from a business standpoint, since they are far cheaper to ship across the country than a heavy liquid. So it has a dramatic effect on profitability.
Better yet, retailers love it because they see it as a new, innovative, and disruptive impulse buy that will generate incremental revenue. But, in the modern retail environment, success is about so much more than a “brick and mortar” strategy.
In addition to getting its products on premium shelf space in retailers across the nation, Safety Shot (NASDAQ: SHOT) also has a booming e-commerce business that’s already generating
revenue.
The company’s website, sureshot.com, allows consumers to purchase the company’s products either directly from Safety Shot or, thanks to its partnership with the world’s largest e-commerce platform, customers can complete their purchase on Amazon.com.
In the world of e-commerce, this is a gamechanger. Roughly 180.1 million people, or about 67.4% of American consumers, have Amazon Prime accounts.
And, according to Capital One Shopping Research, these consumers spent $638 billion on Amazon in 2024 for an astounding average sales rate of $1.214 million per minute.
Amazon’s online retail market share is roughly 37.6%, making it the absolute dominant force in
online shopping.
Access to Amazon can make or break a young, new brand with an innovative product … and seeing that I can already buy my Sure Shot from Amazon (with free Prime shipping no less) gives me a significant degree of confidence in this company’s path forward.
Reason #5: The Company Just Made a Surprising Acquisition That Expands its Product Line and Distribution Channels
Better yet, the company is picking up momentum. In January, Sure Shot surprised the beverage world when it announced its acquisition of Yerbaé Brands.
Yerbaé — a relatively new company — makes a popular line of plant-based energy seltzers built around the revered and popular South American herb yerba mate, which has been celebrated for centuries for its energizing properties.
In FY2023, Yerbaé Brands generated $12 million in revenue with its Yerbaé energy seltzers — revenue that will now fall to Sure Shot’s top line.
More importantly, Safety Shot picks up an extensive distribution network of more than 14,000 retail outlets nationwide put together by the Yerbaé Brands founder, beverage energy legend Todd Gibson.
Gibson’s many stunning achievements include:
- Build Monster Energy into one of the leading energy beverage companies on the planet, with a $54 billion market cap and a stock that, as I mentioned, soared 122,000% since 2000
- Plus, it garnered a $2 billion investment from Coca Cola along the way.
- Launched and built South Beach Beverage, which was acquired by Pepsi in 2000.
- Built Fuze — where he was employee #2 — and then brought the company to the attention of Coca Cola which subsequently acquired it for an estimated $250 million.
Three beverage companies, three massive successes — and all of them showcasing Todd’s genius for building beverage industry titans.
These accomplishments are important because Gibson has agreed to stay on as president of Yerbaé Brands and to join Safety Shot’s Board of Directors.
Which means his expertise will now be put to work on behalf of Safety Shot shareholders.
Reason #6: A Management Team with a Stunning Record of Success
Over the course of my financial career I’ve come across a number of great products that sank without a trace because the company’s management team didn’t have the skills needed to make a success of them.
I’ve seen that happen so many times that when I’m analyzing an early stage company like Safety Shot (NASDAQ: SHOT), I always take a careful look at upper management before I even dream of recommending it.
If I don’t find what I’m looking for, I move on.
And the good news is, Safety Shot (NASDAQ: SHOT) has a team in place that gives me confidence that this company is going places.
It’s truly one of the most impressive collections of entrepreneurs and business builders I’ve seen at a company that is at such an early stage. Take a look…
Jarrett Boon, Chief Executive Officer: Jarrett is a seasoned entrepreneur with more than 30 years of experience in creating and growing successful businesses. He was the co-founder and CEO of GBB Drink Lab, which developed Sure Shot. Perhaps his biggest claim to fame is his role as one of the original investors in the identity theft protection giant, LifeLock. Jarrett’s expertise in sales, marketing and business development helped grow LifeLock to $500 million in revenue and go public in 2012. The company was subsequently acquired by Symantec for $2.3 billion
John Gulyas, Chairman Of The Board: John is a serial entrepreneur with multiple seven-figure exits and experience in industries ranging from cellular services to waste management to hospitality. John has owned and operated multiple franchise brands over the course of the last 13 years. He also consults with franchisors on how to successfully develop their brands. His most notable consultation work was with European Wax Center, helping it grow from four to 640 locations.
Jordan Schur, President: Jordan’s career spans more than two decades in the music and film industries. He has held influential positions at various studios and record companies, overseeing artists such as Snoop Dogg, Nirvana and Guns and Roses. Schur’s achievements include re-launching Geffen Records and boosting its revenue to more $1 billion.
David Sandler, Chief Manufacturing Officer: David is an experienced beverage-industry executive with 30+ years in the nutrition and health field. As one of the industry’s top experts in R&D, product formulation, flavoring science and ingredient development, he brings a treasure trove of experience and a track record of successful product launches, helping multiple supplement brands surpass $75 million in revenue.
David Long, Board Member: David is co-founder of the fitness franchise, Orangetheory. As CEO, he led the company through the franchise’s rapid growth, opening more than 1,300 studios in 23 countries in just 10 years and helping lead the fitness giant to more than $1 billion in revenues. In addition, David has also been instrumental in the development of several successful franchise brands including Massage Envy and European Wax Center.
Todd Gibson, Director: As I mentioned above, Safety Shot recently acquired Yerbaé Brands. As part of the deal, Todd Gibson, the company’s President agreed to join Safety Shot’s Board of Directors.
Gibson’s experience, which includes building three beverage companies from the ground up — two of which were acquired by Coke or Pepsi — will be invaluable in turning Sure Shot into a force in the industry.
A $9.4 Million Vote of Confidence
Not only is this one of the most impressive management teams I’ve seen, it’s also a team that believes in the company and is putting their own money behind that belief.
For example, Safety Shot president Jordan Schur has invested $9.4 million in the company.
That’s the kind of money that makes me sit up and take notice because when insiders are putting that much skin in the game, it’s a further indicator that my analysis is spot on.
It also aligns the interests of the management team with the interests of every other shareholder.
Reason #7: Big Soda Has Been on a Buyout Binge That Could See Safety Shot Acquired
While my analysis shows that investors in Safety Shot (NASDAQ: SHOT) could do very well over the next couple of years… they could do even better if and when the company is acquired by a big player in the industry.
This is more likely than you might think because big beverage companies prefer to acquire companies in new niches rather than start from scratch and build something themselves.
It’s generally thought to be easier and cheaper to just buy an innovative company that has already figured things out and has developed a good product with growing sales and a loyal customer base…
…A company such as Safety Shot (NASDAQ: SHOT).
And giants such as Coke, Pepsi and Keurig-Dr Pepper are constantly on the hunt for innovative companies to acquire.
For example, Coca Cola spent $2.15 billion to acquire 16.7% of Monster Energy.
It also bought 15% of sports drink maker BodyArmor in 2018, and then acquired the rest of it in 2021 for $5.6 billion. The acquisition potentially handed some of BodyArmor’s shareholders a 3,200% return!
Coke also paid $4.2 billion for Vitaminwater and another $220 million for Topo Chico in an effort to capitalize on the rising popularity of bottled water
Dr Pepper Buys Company After Company…
Is Safety Shot Be Next?
Keurig-Dr Pepper has been even more aggressive…
In 2022, the company spent $863 million to buy a 30% stake in Nutrabolt, the maker of energy drinks C4 Energy and Xtend Energy.
It bought Core Nutrition — which makes nutrient-enhanced bottled water and fruit drinks — for $525 million.
It also bought caffeinated sparkling water brand Limitless.
In October, it announced it will pay $990 million to buy a 60% stake in the makers of the energy drink GHOST, with plans to buy the remaining 40% stake in 2028.
And Keurig-Dr Pepper’s predecessor company purchased enhanced water maker Bai Brands for $1.7 billion in 2017.
Then there’s PepsiCo, which bought Cytosport — the makers of the Muscle Milk and Evolve brands of sports beverages — for $465 million in 2019.
It also snapped up energy drink maker Rockstar for nearly $4 billion in 2020.
And in 2022 it invested $550 million to take an 8.5% stake in energy drink maker Celsius Holdings.
And speaking of Celsius … In February 2025, the company entered into an agreement to buy functional beverage brand Alani Nutrition for a robust $1.8 billion.
And while I never recommend investing in a company based solely on its acquisition potential — I see that potential as icing on the cake.
And once Safety Shot (NASDAQ: SHOT) crosses the $100 million a year mark in sales, its odds of acquisition could soar immensely. Investors do not want to be on the outside looking in when that happens.
Bottom line: I see all the makings of a company that could be going places and potentially handing early investors nice returns. And getting in now, while the company is still in its early stages could bring you some rich rewards.
FREE Special Report Reveals Even More Details Why I Believe Safety Shot (Nasdaq: SHOT) Belongs in Your Portfolio
Okay, there you have it… all the reasons why I’m recommending that you consider adding Safety Shot (Nasdaq: SHOT) to your portfolio.
It could be the perfect recession proof investment for taking profitable advantage of the booming energy beverage market and the rising demand for sugar free functional energy beverages.
However, it’s important to get in early, while this company is still under Wall Street’s radar and before every wannabe Warren Buffet hears about the company and comes creeping out of the woodwork to buy the stock.
To help you make the best decision about whether Safety Shot (Nasdaq: SHOT) is the right investment for you, I’ve written a new Special Report with even more details about the company.
A $99.95 value,
yours FREE
FREE Bonus Report #1: The Thinking Man’s Energy Drink: Your Shot at Peak Performance and Peak Profits—a $99.85 value
FREE Bonus Report #2: The Investing Edge Getting Started Guide — a $99.95 value
FREE Bonus Report #3: Triple Your Retirement Savings in Five Years— a $99.95 value
FREE Bonus Report #4: The Dark AI Portfolio: 3 Stocks that Could Save the World — a $99.95 value
FREE Bonus Report #1: The Thinking Man’s Energy Drink: Your Shot at Peak Performance and Peak Profits—a $99.85 value
FREE Bonus Report #2: The Investing Edge Getting Started Guide — a $99.95 value
FREE Bonus Report #3: Triple Your Retirement Savings in Five Years— a $99.95 value
FREE Bonus Report #4: The Dark AI Portfolio: 3 Stocks that Could Save the World — a $99.95 value
The report is called The Thinking Man’s Energy Drink: Your Shot at Peak Performance and Peak Profits, and a copy is yours free when you accept a risk-free subscription to my Investing Edge newsletter.
With your subscription, every month I’ll rush you all this:
- Monthly issues of my Investing Edge newsletter delivered to your email inbox.
This is where you’ll discover my best stock picks designed to bring you double and triple digit gains…
…updates on all my portfolios and stock recommendations…
…in-depth analysis of a critical economic, political or social trend and how it will affect the markets and our model portfolios …
… my “Economic Analysis Report” with charts of 12 important indicators to watch and what each chart tells us about what’s ahead for the economy and markets…
…and much, much more.
- Details on my four carefully crafted investment portfolios, which include:
My “Top 10 Growth Accelerators” brings you the best stocks in the best sectors — mostly large cap stocks. Each company in the portfolio is a market leader with a well-known name.
My “Top 10 Income Multipliers” brings you the best stocks with high dividends and capital appreciation. These ETFs, funds and companies are selected for their ability to consistently deliver payouts or dividends that crush CDs, Treasuries and other traditional income investments.
My Tactical Trends Portfolio is where I shoot for bigger gains with more aggressive investments on the fastest moving trends in the market today. We’ll have small cap stocks, leveraged ETFs, sector ETFs and inverse ETFs. These are shorter term holdings looking for big growth quickly.
And finally my Safety Switch Portfolio, which takes advantage of a trend following system that gets you out of the market and into cash before big declines and back in once the market begins its recovery.
Believe it or not, the system has been successfully accomplishing this feat for more than 48 years — ever since it was developed in 1977.
To put you back in the market, the portfolio is diversified among three growth ETFs and three Income ETFs.
- Continuing guidance on every stock I recommend.
This includes clear-cut “buy,” “hold” and “sell” signals each month so you know exactly what to do.
- Investing Edge Weekly Dispatches every Friday via email.
These Dispatches bring you critical updates on the economy and our recommended portfolios that occur between issues.
- Unlimited free access to my Investing Edge website.
This includes 24/7 access to the latest monthly issue, my my four portfolios, my Special Reports, all past issues, recent articles, and more, all in one convenient place.
Subscribe Today and Get FREE Special Reports Valued at $399.80
Better yet, when you join Investing Edge today, you’ll also receive three FREE special reports valued at $399.80:
¢ Free Special Report #1: The Thinking Man’s Energy Drink: Your Shot at Peak Performance and Peak Profits — a $99.95 value
In this Report, you’ll get even more details about Safety Shot (Nasdaq: SHOT) to help you make a wise decision about whether it belongs in your portfolio.
¢ Free Special Report #2: The Investing Edge Getting Started Guide — a $99.95 value
With this Special Report in hand, you’ll hit the ground running with your new subscription so you can maximize the opportunities I bring you in each issue.
You’ll be able to…
- Quickly and easily navigate the subscribers-only web site to find what you’re looking for fast.
- Access the Investing Edge Hotlines for the latest portfolio and trend-following updates… as well as the most recent issue of the newsletter (back issues, too).
- Download all your Special Reports and additional extras I post from time to time.
- Tap into a treasure trove of additional resources that you’ll find immensely helpful.
It’s the foundation we recommend to get the most out of your subscription.
¢ Free Special Report #3: Triple Your Retirement Savings in Five Years — a $99.95 value
In this Special Report, you’ll find details about three exchange traded funds that could my research indicates could triple over the next five years, thus helping to secure retirement.
You’ll discover…
- One of the best ETFs for the beaten down biotech sector, including why the sector is overdue for a massive comeback that could see it surge dramatically in the months and years ahead.
- A great ETF for playing the tech sector. This undervalued play gives you a rare opportunity to get in cheap.
- Worried about the world geopolitical situation? Investing in this ETF is practically a no-brainer considering what’s happening around the world — and could hand out some nice profits.
¢ Free Special Report #4: The Dark AI Portfolio: 3 Stocks that Could Save the World — a $99.95 value
While I’m a big fan of artificial intelligence and believe it will bring a more prosperous America, I’m deeply worried about how it’s already being misused by criminals, terrorists and rogue governments.
Hackers — some of them supported by America’s enemies — are using AI to assist them in launching billions (yes, billions) of cyber-attacks every single day. They’re going after the financial markets… they’re trying to damage U.S. infrastructure… and, of course, they’re stealing personal information.
Fortunately, a slew of new technologies are now in place to combat this “Dark AI” menace. Better yet, I’ve identified three companies that could bring windfall profits as the AI revolution unfolds:
- A “Seek and Destroy” technology that stops Dark AI in its tracks. This company’s powerful tech relentlessly hunts down Dark AI cyberweapons before they have a chance to infiltrate its clients’ computer systems. And it could help drive a near doubling of the company’s stock price in the near future.
- The energy supplier for the AI revolution. The huge data centers that make AI possible are massive electricity hogs. To keep the revolution going and growing requires a consistent supply of fossil fuels. And now I’ve uncovered an under-the-radar oil and gas company sitting on massive untapped oil and natural gas reserves in Colorado. Its stock is already moving upward, but it has the potential for a long and profitable run.
- Critical protection if a Dark AI attack unleashes civil unrest. I’ve uncovered a company that makes so-called “conducted energy weapons” (sounds like something from Star Wars) — better known as tasers… as well as evidence management software and on-officer body cameras. It could see boom times ahead as law and order replaces riots and mayhem worldwide.
You’ll find the names of each of these companies in your FREE copy of The Dark AI Portfolio: 3 Stocks that Could Save the World — along with more details about each one.
Get Your FREE copy today and Save $172
To claim your FREE copy of The Dark AI Portfolio, along with your FREE copy of The Thinking Man’s Energy Drink: Your Shot at Peak Performance and Peak Profits … as well as your two additional Special Reports — a total value of $399.80 — simply click the button below to accept a risk-free subscription to my Investing Edge newsletter.
A one year subscription — which includes all the benefits I listed above as well as the four special reports — is only $77. That’s a $172 savings off the regular price of $249.
You’re Fully Protected by Our IRONCLAD, 100% Money-Back Double Guarantee
Better yet, you’re fully protected by my 100% money back guarantee:
First, you must be delighted with the investment opportunities I bring you and the money you make. If not, you may cancel within the first 30 days, and I’ll rush you a full refund of every penny you paid for your subscription, with no questions asked. No hard feelings either.
Secondly, in the unlikely event you do cancel, you may keep every issue and special report that you have received or downloaded for your trouble. You don’t have to return a thing.
As you’ve seen, I’ve designed Investing Edge to bring insights investors need to grow their wealth in the uncertain times ahead.
Now it’s your turn to get these insights by subscribing to Investing Edge.
Click the button below to get started. You’ll be taken directly to my secure order page, where you can review everything once more before submitting your final subscription order.
Once you’re registered, you’ll get an email with your personal access to all your online resources — including your four free Special Reports — within the next few minutes. You don’t even have to wait for anything to ship to you because it’s all online.
However, regardless of whether you decide to subscribe to Investing Edge or not, I wish you all the success in the world with your investments.
Sincerely,
Jim Woods, Chief Investment Analyst,
Investing Edge
IMPORTANT NOTICE AND DISCLAIMER: All investments are subject to risk, which must be considered on an individual basis before making any investment decision. This paid advertisement includes a stock profile of Safety Shot, Inc (NASDAQ: SHOT). Investing Edge Newsletter is an investment newsletter being advertised herein. This paid advertisement is intended solely for information and educational purposes and is not to be construed under any circumstances as an offer to sell or a solicitation of an offer to purchase any securities. In an effort to enhance public awareness, Safety Shot, Inc (NASDAQ: SHOT) provided advertising agencies with a total budget of approximately $2,209,048, and is the sole source of the funds, to cover the costs associated with creating, printing and distribution of this advertisement. In addition, Investing Edge Newsletter may receive subscription revenue in the future from new subscribers as a result of this advertisement for its newsletter. The advertising agencies will retain any excess sums after all expenses are paid. While this advertisement is being disseminated and for a period of not less than 90 days thereafter, Investing Edge Newsletter, the advertising agencies, and their respective officers, principals, or affiliates will not sell securities of Safety Shot, Inc (NASDAQ: SHOT). If successful, this advertisement will increase investor and market awareness of Safety Shot, Inc (NASDAQ: SHOT) and its securities, which may result in an increased number of shareholders owning and trading the securities, increased trading volume, and possibly an increase in share price, which may be temporary. This advertisement, the advertising agencies and Investing Edge Newsletter do not purport to provide a complete analysis of Safety Shot, Inc (NASDAQ: SHOT) or its financial position. They are not, and do not purport to be, broker-dealers or registered investment advisors. This advertisement is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor. Any investment should be made only after consulting a registered broker-dealer or registered investment advisor or, at a minimum, doing your own research if you do not utilize an investment professional to make decisions on what securities to buy and sell, and only after reviewing the financial statements and other pertinent publicly-available information about Safety Shot, Inc (NASDAQ: SHOT). Further, readers are specifically urged to read and carefully consider the Risk Factors identified and discussed in Safety Shot, Inc (NASDAQ: SHOT) SEC filings. Investing in microcap securities such as Safety Shot, Inc (NASDAQ: SHOT) is speculative and carries a high degree of risk. Past performance does not guarantee future results. This advertisement is based exclusively on information generally available to the public and does not contain any material, non-public information. The information on which it is based is believed to be reliable. Nevertheless, the advertising agencies and Investing Edge Newsletter cannot guarantee the accuracy or completeness of the information and are not responsible for any errors or omissions. This advertisement contains forward-looking statements, including statements regarding expected continual growth of Safety Shot, Inc (NASDAQ: SHOT) and/or its industry. The advertising agencies and Investing Edge Newsletter note that statements contained herein that look forward in time, which include everything other than historical information, involve risks and uncertainties that may affect Safety Shot, Inc (NASDAQ: SHOT) actual results of operations. Factors that could cause actual results to vary include the size and growth of the market for Safety Shot, Inc (NASDAQ: SHOT) products and/or services, the company’s ability to fund its capital requirements in the near term and long term, federal and state regulatory issues, pricing pressures, etc. Investing Edge Newsletter is the publisher’s trademark. All trademarks used in this advertisement other than Investing Edge Newsletter are the property of their respective trademark holders and no endorsement by such owners of the contents of this advertisement is made or implied. The advertising agencies and Investing Edge are not affiliated, connected, or associated with, and are not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made to any rights in any third-party trademarks.
Speak with your financial advisor
IMPORTANT NOTICE AND DISCLAIMER: All investments are subject to risk, which must be considered on an individual basis before making any investment decision. This paid advertisement includes a stock profile of Safety Shot, Inc (NASDAQ: SHOT). Investing Edge Newsletter is an investment newsletter being advertised herein. This paid advertisement is intended solely for information and educational purposes and is not to be construed under any circumstances as an offer to sell or a solicitation of an offer to purchase any securities. In an effort to enhance public awareness, Safety Shot, Inc (NASDAQ: SHOT) provided advertising agencies with a total budget of approximately $2,209,048, and is the sole source of the funds, to cover the costs associated with creating, printing and distribution of this advertisement. In addition, Investing Edge Newsletter may receive subscription revenue in the future from new subscribers as a result of this advertisement for its newsletter. The advertising agencies will retain any excess sums after all expenses are paid. While this advertisement is being disseminated and for a period of not less than 90 days thereafter, Investing Edge Newsletter, the advertising agencies, and their respective officers, principals, or affiliates will not sell securities of Safety Shot, Inc (NASDAQ: SHOT). If successful, this advertisement will increase investor and market awareness of Safety Shot, Inc (NASDAQ: SHOT) and its securities, which may result in an increased number of shareholders owning and trading the securities, increased trading volume, and possibly an increase in share price, which may be temporary. This advertisement, the advertising agencies and Investing Edge Newsletter do not purport to provide a complete analysis of Safety Shot, Inc (NASDAQ: SHOT) or its financial position. They are not, and do not purport to be, broker-dealers or registered investment advisors. This advertisement is not, and should not be construed to be, personalized investment advice directed to or appropriate for any particular investor. Any investment should be made only after consulting a registered broker-dealer or registered investment advisor or, at a minimum, doing your own research if you do not utilize an investment professional to make decisions on what securities to buy and sell, and only after reviewing the financial statements and other pertinent publicly-available information about Safety Shot, Inc (NASDAQ: SHOT). Further, readers are specifically urged to read and carefully consider the Risk Factors identified and discussed in Safety Shot, Inc (NASDAQ: SHOT) SEC filings. Investing in microcap securities such as Safety Shot, Inc (NASDAQ: SHOT) is speculative and carries a high degree of risk. Past performance does not guarantee future results. This advertisement is based exclusively on information generally available to the public and does not contain any material, non-public information. The information on which it is based is believed to be reliable. Nevertheless, the advertising agencies and Investing Edge Newsletter cannot guarantee the accuracy or completeness of the information and are not responsible for any errors or omissions. This advertisement contains forward-looking statements, including statements regarding expected continual growth of Safety Shot, Inc (NASDAQ: SHOT) and/or its industry. The advertising agencies and Investing Edge Newsletter note that statements contained herein that look forward in time, which include everything other than historical information, involve risks and uncertainties that may affect Safety Shot, Inc (NASDAQ: SHOT) actual results of operations. Factors that could cause actual results to vary include the size and growth of the market for Safety Shot, Inc (NASDAQ: SHOT) products and/or services, the company’s ability to fund its capital requirements in the near term and long term, federal and state regulatory issues, pricing pressures, etc. Investing Edge Newsletter is the publisher’s trademark. All trademarks used in this advertisement other than Investing Edge Newsletter are the property of their respective trademark holders and no endorsement by such owners of the contents of this advertisement is made or implied. The advertising agencies and Investing Edge are not affiliated, connected, or associated with, and are not sponsored, approved, or originated by, the trademark holders unless otherwise stated. No claim is made to any rights in any third-party trademarks.