Nasdaq Company’s Functional Beverage Breakthrough Could Energize Portfolios

Here are seven reasons why early shareholders could make explosive gains

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By Jim Woods • Editor • Investing Edge

Mon, March 3, 2025 9:00 A.M. CDT · 10 min read

If you were asked to guess the name of the top performing stock since the year 2000, who would you pick?

Apple… the second most profitable company in the world?

Not a bad guess. And indeed, Apple soared 27,941% between 2000 and 2025.

Or maybe you’d pick Netflix… the company that almost singlehandedly put Blockbuster — a company with annual revenue of nearly $6 billion at its peak — out of business.

And sure enough, Netflix was another big winner, exploding for profits of 71,663% since it went public in 2002.

What about Amazon? Another excellent choice, as Amazon is up 5,571% since 2000.

Clearly, all three were great investments that could have made a nice pile of money.

The 21st Century’s #1 Stock So Far

However, believe it or not, the stock market’s #1 performer since the year 2000 isn’t Apple, Netflix or Amazon. Nor is it any other big name tech, internet or entertainment company.

Instead, it’s actually a company you might consider a tad boring… at least until you see the profits it has generated for investors.

Because the biggest winner is actually a beverage stock of all things.

No, not Coke, Pepsi or Dr Pepper.

The best-performing stock of the 21st century thus far isn’t a tech stock… it’s a beverage stock.

The winner is Monster Energy, which soared from a mere four cents a share in 2000 to $52.46 in late September 2024 — an astonishing return of 131,050%.

Yes, 131,050%.

That’s enough to turn $1,000 into $1.31 million.

Imagine that… a million dollars in just 25 years from a paltry $1,000 investment.

“This century’s best-performing U.S. stock sells energy drinks, not iPhones.” – Business Insider

The Right Beverage at the Right Time

Now, Monster was able to pull off this amazing feat because it was in the right place at the right time with the right product. It introduced an innovative beverage to a fast-growing market that wanted the energy boost it gave them.

As a result, Monster’s revenue has exploded from a mere $80 million in 2001 — when the company was still known as Hansen’s Natural — to more than $7 billion in 2024.

No wonder its stock soared. And no wonder the market is now flooded with me-too knock-offs that do little or nothing to distinguish themselves from each other.

Until now.

Today I’m going to introduce you to an early stage company with an energy beverage breakthrough that could be poised to disrupt today’s beverage market in the same way Monster disrupted the market of the early 2000s…

…and thus potentially hand investors windfall profits as it takes the market by storm.

The company is a Nasdaq-traded company called Safety Shot (NASDAQ: SHOT)… and it has created a disruptive new four-ounce “energy shot” called Sure Shot that gives people a fast and long-lasting boost in energy levels.

My analysis shows that Sure Shot could become the next big thing in the functional beverage market — something that could drive the company’s stock price higher.

That’s because, as you’ll see, Sure Shot offers consumers something substantially different and better than the usual combination of water, sugar, caffeine and trace nutrients thrown together in most energy beverages.

Better yet, there’s a nice moat around the company because many of the ingredients in Sure Shot are patented, so it can’t just be knocked off by some enterprising copycat.

Unique Products Helped Investors Cash In

Frankly, creating something different that nobody’s ever seen before is one of the only ways to stand out in a competitive market such as the energy beverage sector.

And while most companies just go with the same old, same old offerings — and thus never capture the attention of consumers or investors —  when something truly new and different comes along, it can generate nice profits for investors.

Take two recent examples — Celsius Holdings and Vita Coco Company. Both companies have seen their stocks soar recently simply because they introduced new and different beverage products that didn’t follow the same old sugar and caffeine formula.

Celsius positioned itself as a fitness and health drink that increased metabolism and burned calories.

Furthermore, Celsius beverages are sugar-free in a sector where nearly every other beverage is loaded with sugar.

And the stock market loved the company… sending its stock soaring 1,565% since it began rising in popularity during the Covid lockdowns.

Meanwhile, Vita Coco’s uniqueness came from the fact that its products are made from coconut water — which is great for rehydrating after a workout. Coconut water is loaded with electrolytes, as well as antioxidants and other nutrients.

Like Celsius, it took the market by storm and its stock has more than tripled over the last three years, soaring 201%.

An Innovation That Could Mean Good Times Ahead for Safety Shot

And now comes Sure Shot which, as you’ll see in a moment, is a new breakthrough in energy beverages that could have a big edge over the dozens of the me-too products cluttering the shelves of your local grocery store.

In the next few pages, I’ll tell you what makes Sure Shot so unique. And I’ll reveal my seven reasons why I believe — based on my research and analysis — that Safety Shot (NASDAQ: SHOT), the company behind Sure Shot, could turn out to be a big winner for investor portfolios.

However, before I get into that, please allow me to introduce myself.

Introducing Investing Expert Jim Woods

My name is Jim Woods. And I’ve been helping investors make money in the stock market for more than 30 years.

I first honed my investment chops working for the legendary William O’Neil at Investor’s Business Daily. While at IBD, I helped create training courses based on Bill’s highly successful stock picking methodology…

…Courses that helped investors make millions in the stock market.

I also spent time as a financial advisor at Morgan Stanley, the $150 billion investment bank.

And from 2009 to 2014, the independent firm TipRanks ranked me one of the Top 5 financial bloggers in the world, out of more than 9,000 people.

TipRanks calculates that during that period, I made 378 successful recommendations out of 506 total to earn a success rate of 75%.

I do it by searching high and low for undervalued, disruptive companies on the verge of breaking out for potential windfall profits.

And I love every minute of it because there’s no greater thrill than uncovering a little-known future winner.

In fact, you could say that making money is my afternoon energy drink.

A Track Record Most People Advisors Can’t Touch

In any case, here are just a few examples of some of my profitable stock picks:

• Voyager Digital soared 244%
• NVIDIA soared 223%
• Albemarle more than doubled, with a 104% gain
• Procter & Gamble did almost as well with a return of 99%
• Axon Enterprises returned 89%

As a result of my winning track record, I’m routinely asked to write for various financial publications including MarketWatch, Street Authority, StockInvestor.com, InvestorPlace.com and Main Street Investor.

I’m also the co-author of two books, Billion Dollar Green: Profit from the Eco Revolution and The Wealth Shield: How to Invest and Protect Your Money from Another Stock Market Crash, Financial Crisis or Global Economic Collapse.

Seven Reasons Why Safety Shot (Nasdaq: SHOT) Could Energize Portfolio Profits

And today, I’m bringing you all the reasons why I believe Safety Shot (NASDAQ: SHOT) could be my next big winner.

Let’s get started with…

Reason #1: A Fast Growing $73 Billion Market Loaded With Thirsty Consumers Looking for an Energy Boost

For starters, Sure Shot is taking profitable advantage of the surprisingly large, fast growing market for energy beverages.

You know, I’m old enough to remember one of the first energy drinks sold in the U.S.

Perhaps you remember it too.

It was called Jolt Cola and its slogan was “All the sugar and twice the caffeine.”

Every 12-ounce can contained 10 teaspoons of sugar and 71 milligrams of caffeine — which is actually more than three times as much caffeine as you’ll find in a can of Coke.

Of course, that’s nothing special by modern energy drink standards, but back in 1985 when Jolt first hit the market, 71 milligrams was extraordinary.

And it made Jolt a favorite among night owls, students in the midst of all-night study sessions and athletes like me looking for the energy needed to ramp up our workouts.

While Jolt went bankrupt and disappeared from store shelves long ago, its founders were clearly on to something.

And over the nearly four decades since Jolt first appeared, energy drinks have become a multi-billion dollar business that has made countless investors wealthy.

Demand for energy drinks is expected to grow by a surprising 71% by 2030.

Energy Drinks Get More Popular Every Year

According to Grand View Research, $73 billion worth of energy drinks were sold worldwide in 2023. And that number is expected to grow to $125 billion by 2030.

That’s a whopping 71% growth in just a few short years.

Research by Jennifer Berndt, a marketing manager at multinational food giant Cargill, reveals that this demand is fueled by “on-the-go consumers [whose] fast-paced lives and demanding schedules feed demand for quick energy solutions like energy drinks.”

And they’re especially popular among teenagers and young adults who grew up with them the way you and grew up with soda pop.

Bottom line: Safety Shot (NASDAQ: SHOT) is part of a massive market that’s growing at a rapid pace.

The Boost I Need for a Better Workout

And here’s another cool thing that resonates with me because I’m a former competitive bodybuilder who spends a lot of time in the gym: We fitness enthusiasts love energy drinks because they give us the energy we need for a better workout.

This is something I can attest to personally. Even though I retired from competitive bodybuilding decades ago, I still work out nearly every day.

And ever since I discovered Sure Shot I’ve made it my go-to energy drink whenever I need a quick boost to keep my workout going.

And I’ve got to tell you, it really works. Better yet, it’s quite literally a shot — just four ounces — so I can down the whole thing in just a swallow or two.

But I still get the same level of energy as I get from the 16-oz. cans I’ve been drinking for years. That makes things lot quicker and easier.

Furthermore, I never get the over-caffeinated jitters that many of the other drinks bring.

That’s because, as you’ll see, Sure Shot relies on something other than a massive caffeine injection to provide the energy I’m looking for.

Now, as great as it is to introduce a good product into a growing market, it’s not near enough to make the company successful.

As I mentioned, you also need to offer something unique. The good news is, Safety Shot (NASDAQ: SHOT) has that covered as well.

Reason #2: A “Thinking Man’s” Energy Drink That Stands Apart in a Sea of Sameness

As you’ve probably noticed, the shelves at your local supermarket are packed with me-too energy drinks, all offering pretty much the same product and the same benefits.

And they do little or nothing to distinguish themselves from each other, other than just making bigger and bigger promises about the massive amounts of energy they’ll give you.

Most of them just involve mixing carbonated water with synthetic caffeine, sugar and artificial flavoring.

So when Safety Shot (NASDAQ: SHOT) first popped onto my radar, one of the first things I did was to make sure it actually had something new, different and better.

That’s one of the only ways to stand out and attract attention in a veritable sea of nearly identical energy beverages.

It’s also a great way to drive increased sales and a higher stock price.

Fortunately, Sure Shot stands apart in two important ways, both of them perfectly matching what the market is demanding right now.

An Energy Boost for Bodies and Brains

You see, Sure Shot is crafted by infusing purified water with a patented formula that combines natural vitamins, antioxidants, minerals, electrolytes and — most importantly —  nootropics.

So instead of just flooding someone’s body with a large dose of caffeine they get a nutritional combination that brings long-lasting energy without jitters and without the afternoon crash.

Better yet, thanks to those nootropics, Sure Shot also provides what those in the beverage business call “functional benefits” — which is just a fancy way of saying it provides specific health benefits that go beyond hydration.

As you may know, nootropics are natural compounds that are used to give your brain a boost. And Sure Shot is loaded with 29 active ingredients for maximum impact. They include:

• N-acetyl tyrosine, an amino acid that may enhance mental sharpness, increase alertness and improve mood.
• Dandelion extract, which is derived from the leaves, roots and flowers of the dandelion plant, may reduce fatigue and depression and is used for its potent detoxification attributes.
• Cognizin® Citicoline, a unique patented form of the supplement citicoline that may improve memory and brain performance. Its benefits may also include improved focus, attention and overall brain health.
• Panax Ginseng, an herb that grows in Asia and is rich in antioxidants. It could help with memory and improved thinking, and is used to aid in liver health. And, as an adaptogen, it helps your body with stress and anxiety.
• Mucuna pruriens (also known as velvet bean) is a tropical legume that has been used for thousands of years for thousands of years to improve brain health, enhance libido, and improve blood flow. It’s especially popular in Ayurvedic medicine, which originated in India more than 3,000 years ago.
• Taurine is an amino acid that can improve mental performance. It’s also known to delay muscle fatigue for improved athletic performance.

Plus more than a dozen additional ingredients that promote increased energy, greater focus, higher levels of alertness, improved mood and more.

This exclusive combination of nutrients aids the body in metabolizing alcohol, replenishes electrolytes and vitamins, supercharges energy, and promotes enhanced mental clarity.

And it’s exactly what today’s consumers are looking for. As the Food Institute puts it, “consumers have shown clear interest in functional beverages.” This is due to their “increasing focus on wellness, endurance and alertness.”

Exclusive Patented Ingredients to Stop Copycats in Their Tracks

Better yet, Safety Shot (NASDAQ: SHOT) doesn’t just buy off-the-shelf ingredients from the local bulk supplement warehouse. Instead it relies on a number of specifically dosed, specifically extracted herbal ingredients in addition to its patented nootropic blend to help you feel better faster.

And get this: Safety Shot (NASDAQ: SHOT) has licensed these nootropics so no one else can use them together in this type of formula.

An Astonishing Benefit That Goes Beyond Increased Energy

I’d be remiss if I didn’t mention an additional benefit that the Sure Shot beverage brings to the table — a benefit that surprised me and will probably surprise you, as well.

You see, Sure Shot’s unique combination of ingredients is also proven to speed recovery after a night on the town by accelerating the reduction of alcohol in the blood.

On top of that it replenishes key electrolytes that are often lost during a night of drinking.

In other words, it minimizes the effects of alcohol which means fewer headaches and feeling far better the next morning.

And clinical research shows that it starts working its magic in as little as 30 minutes — as measured by breathalyzers and blood tests.

It’s just one more reason why young consumers are likely to find Sure Shot irresistible, something which could drive sales even higher and bring good news to Safety Shot (NASDAQ: SHOT) shareholders.

Just Say No to the Sugar That’s Killing America

Another big advantage of Sure Shot is that it delivers all these functional benefits without loading you up with a key ingredient in many energy drinks and the bane of the modern American diet: sugar.

Believe it or not, the average person in the U.S. consumes 57 pounds of added sugar every single year.

No wonder we’re packing on the pounds year after year.

And no wonder 96 million adults suffer from pre-diabetes.

Consumers are Just Saying “No” to Sugar

This explains why more and more people are searching for sugar-free alternatives to their favorite beverages.

And why so many sugar free and diet and zero sugar options have been created

As a result, Sure Shot contains zero sugar and zero carbs. And its flagship product is just 10 calories.

This is quite the sea change considering that the average energy drink contains a whopping 13 teaspoons of sugar, just slightly less than the 15 teaspoons found in a can of soda.

They’re Even Adding Sugar to Water

For example, a single 16 oz can of Monster Energy contains 12.9 teaspoons of sugar. As does two 8.4 oz cans of Red Bull.

Rockstar tops that with 15 teaspoons

I even found a vitamin infused water that contains eight teaspoons of sugar. In a bottle of water!

In any case, as demand rises for sugar-free energy beverages, Sure Shot is well-positioned to provide what the market is looking for: gobs of energy, a multitude of functional benefits and no sugar.

The bottom line is that Safety Shot (NASDAQ: SHOT) has developed an innovative new twist on the energy drink that I expect to take the world by storm. And as I anticipate demand, revenue and profits to soar, I expect its stock to go for a potentially very profitable ride. 

Reason #3: Distribution Partnerships that Have Put Sure Shot in Thousands of Retail Locations Across the U.S.

However, no matter how good Sure Shot is… and no matter how many benefits it provides… it won’t amount to a thing if consumers can’t find it on the shelf at their local supermarket or convenience store.

As you may know, the battle for grocery store shelf space is somewhat similar to a “to-the-death” cage match. Nobody wants to give up an inch of that valuable space, which makes it harder for new products to break through.

The good news for Safety Shot (NASDAQ: SHOT) and its investors is that thanks to all the advantages of its product, it has been able to forge distribution deals with a number of America’s leading distributors.

For example, over the past few months, the company announced partnerships with…

• KeHE Distributors — a leading natural and organic, specialty and fresh food distributor — to get Sure Shot into thousands of retail locations across the U.S.
• Atlantic Beverage Distributors to expand distribution into Massachusetts and Rhode Island and Prime CSB to expand distribution into New York and New Jersey
• Mr. Checkout, a national network of independent distributors, full-line grocery distributors and wholesalers that serves more than 200,000 independent retail locations nationwide, including convenience stores, neighborhood markets and independent grocers.
• Gopuff, the leading instant commerce delivery company, to provide easy accessibility to millions of consumers nationwide. It will also be available in Gopuff subsidiaries BevMo! (162 stores) and Liquor Barn.
• Launch 33 Brands, a leading brand building agency and distributor based in Los Angeles that plans to put Sure Shot into more 250 key retail accounts across the Los Angeles area.
• VENDO, an eCommerce platform that works directly with brands to drive growth digital ecommerce ecosystem. The company works with Amazon, Walmart.com, TikTok Shop, and other media buying channels.

As a result, Safety Shot (NASDAQ: SHOT) is now available thousands of retail locations across the U.S., including Albertsons, Hy-Vee and 7-11.

And that number continues to grow larger.

Better yet, retailers love Sure Shot because they see it as a new, innovative, and disruptive impulse buy that will generate incremental revenue.

This explains why a number of retailers are waving the costly slotting fees if often takes to get a product onto a store shelf, thus allowing Sure Shot to skip to the head of the line.

Reason #4: Celebrity Influencers Are Giving Sure Shot Mass Exposure to Tens of Millions of Consumers

One of the key markets for Sure Shot is members of Generation Z and millennials who are between 18 and 38 years old.

And one of the most effective ways to drive higher sales from that market is to partner with social media “influencers.”

Influencers play a surprisingly large role in the choices made by consumers in this age group.

According to the research firm Morning Consult, a whopping 72% of the members of Generation Z and millennials follow social media influencers.

More importantly, more than 50% of those surveyed trust the advice given by influencers about the products and brands they review and recommend.

That’s an even higher percentage than those who trust traditional celebrities and star athletes when they endorse a product.

With this in mind, Safety Shot (NASDAQ: SHOT) is partnering with a small army of world class influencers who use, love and endorse Sure Shot.

Over the last year, Sure Shot has teamed up with…

• Drew Desbordes — known online as “Druski” — who has more than 30 million followers across social media, as well as partnerships with major brands including Beats By Dre and Bud Light Seltzer. Druski’s influence even earned him a spot on Forbes’ 2023 Top Creators List. Druski’s latest venture is a reality series called “Coulda Been House.” Druski will integrate Sure Shot into six episodes of the show, showcasing its benefits to a wider audience.
• Matthew Espinosa has more than 16 million followers across social media. Matthew is an actor, producer, and writer who has been on shows including American Vandal on Netflix and Ballers on HBO Max, as well as films such as Be Somebody and A Hollywood Christmas.He has also collaborated with top-tier brands such as Oreo, Pizza Hut, MGM Grand, CashApp, Virgin, and CBS.
• The Nelk Boys is an entertainment and retail company with more than 10 million followers on YouTube and 4.3 million on Instagram. The group often hosts high profile guests including Elon Musk, Donald Trump, and Mike Tyson.
• Danny Way is a professional skateboarder and influencer with nearly 2.5 million social media followers. Way has won numerous gold medals representing the U.S. in the Summer X Games. And he has been named “Skater of the Year” by Thrasher magazine twice. His skateboarding achievements include jumping the Great Wall of China and jumping from a helicopter onto a skateboard ramp.
• Steve Deleonardis — known online as SteveWillDoIt — has millions of online followers and billions of views across YouTube, Instagram, TikTok, X and Snapchat. He’s known for his challenge videos, philanthropy, and high-profile collaborations with world-renowned personalities.
• Jorge Masvidal, a mixed martial arts legend who recently held the BMF belt awarded to the toughest, most exciting Ultimate Fighting Championship (UFC) fighter. Sure Shot is now the official drink of Masvidal’s company, Gamebred Boxing.
• Hector Lombard, a professional mixed martial artist, bodybuilder, UFC fighter and former Olympic judo competitor.
• Darren Heitner, a sports attorney and influencer who works on behalf of numerous athletes and brands, including Gatorade and now Sure Shot.

It’s hard to imagine a better promotional tool than a rolodex jam-packed with influencers that hold major sway over your target market.

And my analysis shows that all this exposure and all these endorsements — combined with what a great product Sure Shot is — could drive a massive increase in sales and revenue.

That could mean increased investor interest in Safety Shot (NASDAQ: SHOT) and a significantly higher stock price.

Reason #5: The Company Just Made a Surprising Acquisition That Expands its Product Line and Distribution Channels

Better yet, the company is picking up momentum. In January, Sure Shot surprised the beverage world when it announced its acquisition of Yerbaé Brands.

Yerbaé — a relatively new company — makes a popular line of plant-based energy seltzers built around the revered and popular South American herb yerba mate, which has been celebrated for centuries for its energizing properties.

In FY2023, Yerbaé Brands generated $12 million in revenue with its Yerbaé energy seltzers — revenue that will now fall to Sure Shot’s top line.

More importantly, Safety Shot picks up an extensive distribution network of more than 14,000 retail outlets nationwide put together by the Yerbaé Brands founder, beverage energy legend Todd Gibson.

Gibson’s many stunning achievements include:

• Build Monster Energy into one of the leading energy beverage companies on the planet, with a $54 billion market cap and a stock that, as I mentioned, soared 122,000% since 2000
• Plus, it garnered a $2 billion investment from Coca Cola along the way.
• Launched and built South Beach Beverage, which was acquired by Pepsi in 2000.
• Built Fuze — where he was employee #2 — and then brought the company to the attention of Coca Cola which subsequently acquired it for an estimated $250 million.

Three beverage companies, three massive successes — and all of them showcasing Todd’s genius for building beverage industry titans.

These accomplishments are important because Gibson has agreed to stay on as president of Yerbaé Brands and to join Safety Shot’s Board of Directors.

Which means his expertise will now be put to work on behalf of Safety Shot shareholders.

Reason #6: A Management Team with a Stunning Record of Success

Over the course of my financial career I’ve come across a number of great products that sank without a trace because the company’s management team didn’t have the skills needed to make a success of them.

I’ve seen that happen so many times that when I’m analyzing an early stage company like Safety Shot (NASDAQ: SHOT) , I always take a careful look at upper management before I even dream of recommending it.

If I don’t find what I’m looking for, I move on.

And the good news is, Safety Shot (NASDAQ: SHOT) has a team in place that gives me confidence that this company is going places.

It’s truly one of the most impressive collections of entrepreneurs and business builders I’ve seen at a company that is at such an early stage. Take a look…

Jarrett Boon, Chief Executive Officer: Jarrett is a seasoned entrepreneur with more than 30 years of experience in creating and growing successful businesses. He was the co-founder and CEO of GBB Drink Lab, which developed Sure Shot. Perhaps his biggest claim to fame is his role as one of the original investors in the identity theft protection giant, LifeLock. Jarrett’s expertise in sales, marketing and business development helped grow LifeLock to $500 million in revenue and go public in 2012. The company was subsequently acquired by Symantec for $2.3 billion

John Gulyas, Chairman Of The Board: John is a serial entrepreneur with multiple seven-figure exits and experience in industries ranging from cellular services to waste management to hospitality. John has owned and operated multiple franchise brands over the course of the last 13 years. He also consults with franchisors on how to successfully develop their brands. His most notable consultation work was with European Wax Center, helping it grow from four to 640 locations.

Jordan Schur, President: Jordan’s career spans more than two decades in the music and film industries. He has held influential positions at various studios and record companies, overseeing artists such as Snoop Dogg, Nirvana and Guns and Roses. Schur’s achievements include re-launching Geffen Records and boosting its revenue to more $1 billion.

David Sandler, Chief Manufacturing Officer: David is an experienced beverage-industry executive with 30+ years in the nutrition and health field. As one of the industry’s top experts in R&D, product formulation, flavoring science and ingredient development, he brings a treasure trove of experience and a track record of successful product launches, helping multiple supplement brands surpass $75 million in revenue.

David Long, Board Member: David is co-founder of the fitness franchise, Orangetheory. As CEO, he led the company through the franchise’s rapid growth, opening more than 1,300 studios in 23 countries in just 10 years and helping lead the fitness giant to more than $1 billion in revenues. In addition, David has also been instrumental in the development of several successful franchise brands including Massage Envy and European Wax Center.

Todd Gibson, Director: As I mentioned above, Safety Shot recently acquired Yerbaé Brands. As part of the deal, Todd Gibson, the company’s President agreed to join Safety Shot’s Board of Directors.

Gibson’s experience, which includes building three beverage companies from the ground up — two of which were acquired by Coke or Pepsi — will be invaluable in turning Sure Shot into a force in the industry.

A $9.4 Million Vote of Confidence

Not only is this one of the most impressive management teams I’ve seen, it’s also a team that believes in the company and is putting their own money behind that belief.

For example, Safety Shot president Jordan Schur has invested $9.4 million in the company.

That’s the kind of money that makes me sit up and take notice because when insiders are putting that much skin in the game, it’s a further indicator that my analysis is spot on.

It also aligns the interests of the management team with the interests of every other shareholder.

Reason #7: Big Soda Has Been on a Buyout Binge That Could See Safety Shot Acquired

While my analysis shows that investors in Safety Shot (NASDAQ: SHOT) could do very well over the next couple of years… they could do even better if and when the company is acquired by a big player in the industry.

This is more likely than you might think because big beverage companies prefer to acquire companies in new niches rather than start from scratch and build something themselves.

It’s generally thought to be easier and cheaper to just buy an innovative company that has already figured things out and has developed a good product with growing sales and a loyal customer base…

…A company such as Safety Shot (NASDAQ: SHOT).

And giants such as Coke, Pepsi and Keurig-Dr Pepper are constantly on the hunt for innovative companies to acquire.

For example, Coca Cola spent $2.15 billion to acquire 16.7% of Monster Energy.

It also bought 15% of sports drink maker BodyArmor in 2018, and then acquired the rest of it in 2021 for $5.6 billion. The acquisition handed BodyArmor’s shareholders a 3,200% return!

Coke also paid $4.2 billion for Vitaminwater and another $220 million for Topo Chico in an effort to capitalize on the rising popularity of bottled water

Dr Pepper Buys Company After Company…
Is Safety Shot Be Next?

Keurig-Dr Pepper has been even more aggressive…

In 2022, the company spent $863 million to buy a 30% stake in Nutrabolt, the maker of energy drinks C4 Energy and Xtend Energy.

It bought Core Nutrition — which makes nutrient-enhanced bottled water and fruit drinks — for $525 million.

It also bought caffeinated sparkling water brand Limitless.

In October, it announced it will pay $990 million to buy a 60% stake in the makers of the energy drink GHOST, with plans to buy the remaining 40% stake in 2028.

And Keurig-Dr Pepper’s predecessor company purchased enhanced water maker Bai Brands for $1.7 billion in 2017.

Then there’s PepsiCo, which bought Cytosport — the makers of the Muscle Milk and Evolve brands of sports beverages — for $465 million in 2019.

It also snapped up energy drink maker Rockstar for nearly $4 billion in 2020.

And in 2022 it invested $550 million to take an 8.5% stake in energy drink maker Celsius Holdings.

And while I never recommend investing in a company based solely on its acquisition potential — I see that potential as icing on the cake.

And once Safety Shot (NASDAQ: SHOT)  crosses the $100 million a year mark in sales, its odds of acquisition could soar immensely. Investors do not want to be on the outside looking in when that happens.

Bottom line: I see all the makings of a company that could be going places and potentially handing early investors nice returns. And getting in now, while the company is still in its early stages could bring you some rich rewards.

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• Critical protection if a Dark AI attack unleashes civil unrest. I’ve uncovered a company that makes so-called “conducted energy weapons” (sounds like something from Star Wars) — better known as tasers… as well as evidence management software and on-officer body cameras. It could see boom times ahead as law and order replaces riots and mayhem worldwide.

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