A Disruptive New Product Turned This Company Into the Best Performing Stock Since the Year 2000

And now an upstart company in the same sector has introduced a disruptive breakthrough of its own that could send its stock soaring

By Jim W. • Contributor Writer

Mon, November 18, 2024 9:00 A.M. CDT · 10 min read

Imagine you’re at a dinner party and the conversation turns to which stock has handed investors the biggest profits since the turn of the century.

It seems likely that the companies bandied about would include Amazon, Netflix, Apple, NVIDIA, Alphabet and various other household names that everybody loves to own.

However, it’s unlikely that anyone at the party would be able to name the company that’s actually the 21st century’s biggest winner so far.

That’s because it’s not a tech company, an entertainment giant or an ecommerce behemoth.

Tiny Niche Player Introduced a Disruptive Innovation… and Investors Got Rich

Believe it or not, it’s actually a beverage company — a tiny niche player that disrupted its industry with something entirely new and different.

Instead of introducing a new soda pop or juice with a slightly different flavor, the company — called Hansen’s Natural at the time — introduced a new beverage called Monster Energy.

And it quickly took the market by storm, turning Hansen’s — since renamed Monster Beverage — into a multi-billion company, as sales soared from $80 million in 2000 to more than $1.5 billion today…

…and taking its stock — and those who invested in it — on a wild ride that has racked up gains of 131,050% since the year 2000. That’s enough to turn a paltry $1,000 investment into a $1.3 million fortune. 

And it makes Monster Energy the best-performing stock of the century by far.

Standing Apart in a Sea of Sameness

Not surprisingly, Monster’s success attracted truckloads of competitors. Most of them offered similar combinations of sugar and caffeine designed to tap the exploding market for  energy beverages.

As a result, few of them really stood out.

But now, a company has come along in the energy beverage space with a disruptive new breakthrough that takes a completely different approach to energizing the human body.

The company is called Safety Shot (NASDAQ: SHOT) and as its product gains traction, it could turn out to be the next big winner in the space.

And investors who buy its stock now stand to potentially make some nice profits.

You see, instead of flooding your body with a massive dose of caffeine, Safety Shot’s breakthrough beverage takes a different approach.

The beverage — called Sure Shot — is formulated by infusing purified water with a patented formula that combines 20 natural vitamins, antioxidants, minerals, electrolytes and — most importantly — nootropics.

It’s a unique combination of ingredients that provides a massive burst of long-lasting energy and — thanks to the nootropics — also improves your mood, while dramatically enhancing focus and mental clarity.

Furthermore, unlike the average energy drink — which contain a whopping 13 teaspoons of sugar — Sure Shot is sugar-free.

It’s also literally a shot — four ounces of pure energy that’s convenient for the consumer… and won’t leave them feeling bloated..

It’s Just What the Market Ordered

With Sure Shot, Safety Shot (NASDAQ: SHOT) is giving the market exactly what it’s demanding right now: an energy boost, functional benefits for the brain and, of course, no added sugar.

And the market for Sure Shot is massive. Believe it or not, more than $73 billion worth of energy drinks are sold worldwide every year. By 2030, that number is expected to reach $125 billion.

However, today’s consumers are looking for more than just energy from their beverages. They also want “functional benefits” — meaning they also want additional health benefits.

As the Food Institute puts it, consumers are showing an “increasing focus on wellness, endurance and alertness.”

Furthermore, sugar is out and consumers are increasingly demanding diet and zero sugar versions of all their favorite beverages.

Clearly, Safety Shot (NASDAQ: SHOT) knew what it was doing when it formulated Sure Shot… and it’s exactly the product the market ordered.

Distribution Deals That Will Put Sure Shot in Stores Across the U.S.

Of course, none of this means a thing if consumers can’t find Sure Shot at their favorite store. 

And getting your product on those shelves isn’t easy. Every inch of shelf space is highly coveted and already filled with products.

Fortunately, Safety Shot’s team has been hard at work lining up distribution deals with a number of America’s leading distributors.

As a result, Sure Shot will soon be available at more than xx retail locations nationwide, with thousands more to come.

Better yet, retailers love it because it’s a disruptive product that lets them offer something new and different than the dozens of me-too energy beverages that currently line their shelves.

At the end of the day this means consumers will have no trouble finding — and buying — Sure Shot as it soars in popularity.

Social Media Influencers Are Bringing the Message to xx Million Consumers

To reach the #1 market for its energy beverage — consumers from 18 to 38 years old — Safety Shot (NASDAQ: SHOT) is partnering with eight big name social media influencers

That’s because influencers play a surprisingly large role in the shopping decisions made by consumers in that target market.

In fact, the research firm Morning Consult reports that 72% of the members of Generation Z and millennials follow social media influencers.

And more than 50% of those surveyed trust the advice those influencer give about the products and brands they review and recommend.

The influencers Safety Shot is working with are spreading the words about Sure Shot to their combined xx million followers, which could drive higher sales and profits — and a higher stock price.

A Top-Notch Management Team Including the Billionaire Founder of Orangetheory Fitness

Safety Shot (NASDAQ: SHOT) has also put together a top notch management team that includes:

• CEO Jarrett Boon, Chief Executive Officer, one of the original investors in the identity theft protection giant, LifeLock, which he helped grow to $500 million in revenue. The company was subsequently acquired by Symantec for $2.3 billion. He’s also the co-founder and CEO of GBB Drink Lab, which developed Sure Shot.  
• President Jordan Schur is a veteran of more than two decades in the music and film business, and has overseen artists such as Snoop Dogg, Nirvana and Guns and Roses. Schur’s achievements include re-launching Geffen Records and boosting its revenue to more $1 billion.

Schur is so confident about Safety Shot’s (Nasdaq: SHOT) future that he has invested $9.4 million in the company through his family investment group, Core 4 Capital Corp.

• Board Member David Long is the billionaire co-founder of the fitness franchise, Orangetheory. As CEO, he led the company through the franchise’s rapid growth, opening more than 1,300 studios in 23 countries in just 10 years and helping lead the fitness giant to more than $1 billion in revenues.

Tap Into the Hottest Energy Beverage Trend

Bottom Line: Safety Shot (NASDAQ: SHOT) has so much going for it, that it could be the perfect recession proof investment for taking profitable advantage of the booming energy beverage market and the soaring demand for sugar free functional beverages.

However, it’s important to get in early, before the mass of investors notice the company… and before the company hits the radar of the big soda companies. 

That’s because many of those companies are on an acquisition binge as they work to keep their sales growing by diversifying into healthier beverages that meet the demands of today’s consumers.

But regardless of whether Safety Shot is acquired or not, rising sales and profits could make it a lucrative opportunity for investors.. 

Below you’ll find a link that takes you to an in-depth deep dive into the company and why it could soon be a big player in the $73 billion every beverage market.

If you’d like to investigate the company further, click the link and share it with your broker or financial advisor, so you can make a wise decision about whether investing in Safety Shot (NASDAQ: SHOT) makes sense for you.