Monetary Policy – The Investment Journal

It accounts for 70% of the country’s GDP.

Consumer spending.

Makes sense. Healthy consumers are obviously necessary for a healthy economy.

But good health isn’t always apparent on the surface. Trouble can be quietly developing under the surface.

Like the heart disease candidate whose arteries are filling with plaque. They may look perfectly fine… until they’re lying on the ground clutching their chest.

Today’s economy is something like that.

Last October, the BEA announced that real GDP rose at an annualized rate of 2.8%.

That is an impressive number.

To take it at face value (much like the Fed has been insisting we do) you’d have to say that the economy, and consumers in particular, are doing just fine. So have another piece of cheesecake.

The reality underlying the situation, however, isn’t so good.

A Shift in Buying Preference

In a broadly healthy economy, a rising GDP should lift all boats. (Or most anyway.) You expect to see retailers posting great numbers across the board. Blood is pumping through those arteries.

But that’s not what has been happening. And it hasn’t been happening for some time…

All the way back in November 2022, the Wall Street Journal reported:

“Walmart gains more shoppers” sounds like good news. But article reported strains in the consumer sector:

The country’s largest retailer by revenue said Tuesday that households continue to face pressure from rising food prices, and lower-income shoppers are eating into savings.

Inflation was still roaring at the time and CPI for that month came in at 7.1%. And you’d expect that kind of news from lower-income shoppers. But what you might not expect…

During the most recent quarter, households earning $100,000 or more helped push Walmart grocery sales higher, executives said.

Sales data had indicated that higher-income consumers had begun to trade down searching for bargains. When inflation begins to reach the middle to upper income brackets, stress is beginning to build.

Still, with prices soaring over 7% annually, it’d be reasonable to argue that most households would be looking to save a buck or two.

But now with inflation “well on track back to 2%,” if you believe the Fed, things should be shifting back to normal. But they’re not.

In fact, they’re going in the opposite direction…

The Trade Down Continues

This November Walmart released its earnings. Not only did they beat revenue and earnings estimates, they raised their forward guidance.

In particular, management noted…

While average transaction growth slowed, customers are buying more at each visit, driving ticket sizes. A lot of that growth was driven by upper-income households making $100,000 a year or more as increasingly more affluent households trade down. That cohort made up roughly 75% of share gains for the quarter.

Two years later, the $100K and up cohort is still shopping at Walmart. And they’re doing it more and more.

This suggests clear strains in the economy. In a recent webinar, Goldman Sachs noted:

Our focus on the webinar centers around discussing high-end and low-end consumers trading down. This phenomenon occurs as macroeconomic headwinds mount, including elevated inflation and high interest rates due to backfiring ‘Bidenomics.’ More importantly, trading down occurs when incomes don’t keep up with inflation or when purchasing power decreases.

So the trade down phenomenon itself is suggesting trouble. But there’s more…

The bargain hunting isn’t carrying across the board.

Target, who released their earnings the same day as Walmart, missed everywhere with their stock dropping 21% on the news.

This suggests that the trade down to discount stores isn’t even widespread. (Even Dollar General collapsed on its latest earnings report.)

The bottom line: The trade down and concentration of retail customers suggests they’re taking a seriously defensive position as economic conditions become more and more uncertain.

Could be tough times ahead.

When asked what she would do to deal with inflation during her failed presidential campaign, Vice-President Kamala Harris repeatedly talked about battling the bogeyman of price gouging — the idea that retailers jack up prices to pad their profits

Now, never mind that many states have their own laws to deal with price gouging, her claim makes it seem like unscrupulous pricing practices have somehow been a root cause of the higher prices that everyone is struggling with.

Not so.

Let’s take a look at two areas where folks are most impacted by price fluctuations: the grocery store and the gas station…

According to the Grocery Store Guy, a site dedicated to tracking the industry, profit margins are definitely not the culprit…

Conventional grocery stores have a profit margin of about 2.2%, making them one of the least profitable industries in the U.S.

Gas stations on the other hand make the grocery industry look like Scrooge McDuck.

An analysis in Fortune Magazine pulled back the curtain of the industry to reveal…

Gas retailers receive a fraction of the price listed on the sign–their net profit per gallon is around $0.03-$0.07… This puts the net profit margin of a gas station at less than two percent.

Added up another way…

According to IBISWorld, gas stations make an average net margin of just 1.4% on their fuel.

So the idea of a fire hose of profits from retailers overpricing goods hardly matches with reality.

Of course, that doesn’t mean there isn’t some serious price gouging going on elsewhere…

If It’s Not the Grocery Store, Who is it?

If you really want to point a price gouging finger somewhere, you can look to none other than the Fed. Yep, your friendly neighborhood central bank has been in the business of gouging your prices for years.

But isn’t the Fed supposed to promote “price stability” you might ask?

Let’s consider that.

One of the Fed’s official “mandates” is to maintain a 2% annual rate of inflation. Why? Two reasons.

First, because by maintaining a stable rise in prices it sets an expectation in people’s mind. It reassures them that with the Fed in charge of monetary policy, prices won’t go soaring out of control. (Like they just did…)

The other factor is that 2% inflation is considered a margin of safety. What’s that mean? They insist that if the Fed were to attempt the Herculean task of maintaining a lower rate, they would risk creating a contractionary economic situation. Which would lead to recession and depression and all that stuff they can’t risk.

So 2% it is.

That’s their story. Problem is it’s all BS.

The 2% number is basically a random pick. (Watch as core CPI stays stuck above 3% you can bet the Fed will start floating “target range revision” talking points.)

But get past all the rationalizing of 2% inflation, you’ll realize that the Federal Reserve is actually in the business of creating inflation.

Why on earth would they want to do that?

Because in a financialized economy — one where fiat currency is more important than producing value — unchecked debt becomes the driving force to create “growth.” And at some point you have to deal with that.

You may have read that the federal black hole is now up to nearly $36 trillion. (What you may not have read is that there’s no longer a debt ceiling in place until 2025. We doubt it’ll even come back then.)

It’s reached 122% of GDP.

They have never nor will they ever pay that debt down. Here’s a chart of the government’s gross federal debt dating back to 1940…

The Federal Debt

Source: The Federal Reserve Bank of St. Louis

Even during the economic boom during the post-war years the actual debt never got paid down.

The way they keep it “under control” is by managing it as a percent of GDP — in other words, through inflation.

And while they’re doing that, they’re devaluing your money.

So, while your local grocery is scraping by, it’s the Fed that has actually been robbing you blind for years.

It was probably only interesting to financial geeks, but for the couple days going into last week’s FOMC meeting there was a real tug-of-war going on between “economists” and the market.

Since the beginning of the year, there had been expectations of interest rate cuts starting in March. Last December, the Fed itself was projecting nearly 100 basis points over 2024.

But then CPI got stuck at 3.5%. (Even the notoriously Fed-friendly PCE was rising 2.7% year-over-year.)

The party had to be postponed.

And after standing pat for a handful of meetings, convincing itself that they really had the inflation beast under control, the Fed finally saw its destiny in the jobs reports over July and August.

Back-to-back misses and downward revisions to nonfarm payroll numbers (which had been building all along) along with an uptick in the unemployment rate shifted their focus. (Or at least their talking points.)

At the Fed’s annual Jackson Hole Symposium, the three day get-together of central bankers and other elite types from around the world to discuss the fate of interest rates, Chairman Powell said the following:

Overall, the economy continues to grow at a solid pace. But the inflation and labor market data show an evolving situation. The upside risks to inflation have diminished. And the downside risks to employment have increased. As we highlighted in our last FOMC statement, we are attentive to the risks to both sides of our dual mandate.

The time has come for policy to adjust. The direction of travel is clear, and the timing and pace of rate cuts will depend on incoming data, the evolving outlook, and the balance of risks.

There was no mistaking what he was saying. So by the time the September meeting rolled around, it was game on for the long awaited cuts. The question wasn’t “if” anymore, but “how much?”

On opening day of last week’s FOMC meeting, the market was all-in pricing in a 64% likelihood of a 50 basis point cut.

“Economists” on the other hand, (105 out of 114 surveyed) were insisting that the Fed would only go 25 bps.

And as the clock struck 2:00PM ET, the Fed dropped the bomb…

50 bps it was.

And after receiving what everyone thought would be the best news possible, the market went haywire and ended up lower on the day…

S&P 500 (5 min)

So What Does All This Mean?

First, it means “economists” aren’t that smart.

Second, it means the Fed is likely more worried about the economy than they’re letting on. The Fed’s rate cut logic goes something like this…

While they’re straining their shoulders to pat themselves on the back for taming inflation, they still insist the economy is doing just fine. So they need to move rates from “restrictive” to “neutral” now, before things do start to slow down and the economy falls into a recession. Thus engineering the mythical “soft landing.”

Let’s break that down…

According to Powell, things are humming right along as even with a Fed rate target of 5.25-5.50%.

On top of that, asset prices (stocks, housing, etc.) at all time highs.

And unemployment estimates are well within the 4% range, a range Powell himself insists is perfectly healthy.

So why cut 50 points now? Why not just 25?

According to JP: they’re trying to get out ahead of a potential economic slowdown by starting to move rates to “neutral” now. (I put neutral in quotes because even according to Powell almighty, the Fed has no idea what neutral is. Like pornography, they’ll know it when they see it!)

The reality is the Fed is completely incapable of predicting anything. I give you their “inflation is transitory” claim from three years ago as proof.

The Fed is easing because of meaning number three: they know the economy is in worse shape than their numbers let on.

They know (and now we do) that the BLS overstated jobs added by over 800,000 over the past year.

They know the unemployment number will only keep rising thanks to the millions of immigrants who’ve crossed the border over the past three years — a fact that Powell copped to in his Q&A.

They know that consumers (who represent over 60% of GDP) are getting crushed.

And they know the economy is hopelessly addicted to cheap money.

So 50 bps it was. (Anything bigger would have incited a panic.) And you can look for at least 50 more by the end of the year.

Longer term, the reality is cheaper money will always ~~inflate~~ benefit asset prices. Period.

That said, a 50 bp cut doesn’t equal “cheap” money.

The real question is how committed are they to trying to find “neutral.”

Because should inflation reheat with unemployment still on the rise, Powell and Co are going to find themselves in the unenviable position of floating up S#!% creek.

Exciting times ahead…